Bulk SMS and email campaigns

A visit reminder is one thing. An email “we have a new schedule” or “March packages” is another. The second should not live in the receptionist’s personal chats. In SmartBook bulk sends are assembled as a campaign: channel, text, who, send.

Recipients can be everyone, marked with a tag, or a narrowed list. After sending you can see how many went out, how many failed, when the campaign was created. If the database is empty — the screen honestly offers to create the first campaign, without an empty table that says “total: 0”.

SMS or email

A short “Saturday slots still open” lands better in SMS. A long “what is included in the package” belongs in an email. You pick the channel per campaign, not for the whole account forever.

• Draft and queue. You can assemble the text, check recipients, and send when you are ready.
• Counters. How many people in the selection, how many delivered, how many errors.
• History. A month later you can see what you already wrote — fewer chances of sending the same thing twice.

Do not confuse this with system notifications

The email “you are booked for Tuesday at 18:00” goes out by itself if notifications are on. A campaign is when you yourself decide to write to a batch of people. Mixing them up in your head is harmful: the client gets angry if after a visit confirmation they also get an ad in the same tone as “you are booked”.

A practical rhythm

Once a month — the “quiet” people from RFM. Before holidays — certificates. When you open a group slot — those who have a tag for that discipline. Not every day and not to the whole database at once: otherwise unsubscribes and complaints.